SMARI

SMARI, a certified WBE, has called Indiana home for more than 40 years. Although many of our clients are national and international, we still maintain a strong client base of Indiana companies.

We were founded on the principle of being more than a data provider. Our founder, Jim Ittenbach, started to share strategy and insight along with data findings that resulted in a new offering and new company. This demand quickly caught on and has prevailed through the years regardless of technological changes and advancements. 

Although we adopt and leverage cutting-edge research techniques, we also maintain a high-touch experience to ensure the quality of our research, develop a partnership with our clients, and drive the insight to the next level. Four decades of success does not happen without change, flexibility, and innovation.

To SMARI, every project is a new mystery that needs to be solved. We become just as curious as our clients about what that ah-ha finding might be.

It is this curiosity that drives us to dig deeper and think more broadly to find winning answers for our clients from all industries. Having extensive experience in all industries brings the best practices of each to every project. The result is expanded thinking that challenges the status quo.

We don’t specialize in one industry; we specialize in good research.