What do you want to do?
Partner Success Story: Uncorked Media Group
Describe Your Business
We’re a marketing agency, but we like to call ourselves the “Goldilocks of marketing” because we provide just the right level of marketing support for each business. We essentially become a customizable, contracted marketing department, creating a plan around where a company is today and where it wants to grow. Our clients get high-level expertise, tools, guidance, strategy, and support at a fraction of the cost of building an entire in-house marketing department.
What Makes You Different from Competitors
We’re a strategy-forward marketing agency. A lot of marketing companies operate like factories, selling individual tactics such as websites or SEO. We can provide those services, but we don’t do anything without developing the strategy first. We “measure twice before we cut once.” We take the time to understand who the company is, what makes it different, who its customers are, and who it’s trying to reach. Then we determine which marketing tactics actually make sense. That helps our clients make better decisions, connect more effectively with their audiences, and accelerate their results.
How Has Accelerent Helped Your Business
Accelerent has helped us develop relationships that go well beyond individual referrals. We’ve built friendships, strategic partnerships, and connections that have opened doors for us both personally and professionally. Some of the greatest value has come from taking the time to connect with other partners one-on-one. Those relationships have created opportunities, introductions, and resources that we likely would not have developed otherwise.
How Much Business Have You Given During Your Time with Accelerent?
We’ve given a lot of business and have also opened doors for other Accelerent partners. We’ve personally used partners for services ranging from insurance and credit card processing to leveraging the Arizona tax credit to support Amanda Hope. We’ve also focused on making strategic introductions. Sometimes the most valuable connection isn’t a single customer, but someone who can potentially introduce a partner to many customers over time. We believe those types of relationships can be every bit as valuable, if not more valuable, than a single piece of business.
How Much Business Have You Received During Your Time with Accelerent?
Our first year with Accelerent has been a great year for our company. During that time, we’ve more than doubled our revenue, and we expect to continue building on that growth. We’re very pleased with the results we’ve experienced by intentionally using Accelerent as a business development platform and investing the time to build relationships within the organization.
What Advice Do You Have for New or Prospective Accelerent Partners?
Use the platform and be intentional about how you use it. Like most things, you get out of Accelerent what you put into it. Connect with other partners, look for opportunities to give them business, and make meaningful introductions. Attend the subgroups that make sense for you and, most importantly, spend time getting to know people one-on-one. There’s also much more to Accelerent than direct business outcomes. We’ve developed friendships and relationships with people who have opened doors for us personally as well as professionally. That’s an important part of the return as well.
Any Final Thoughts?
Be intentional about how you approach Accelerent. Use the platform, participate in the right subgroups, and make the effort to connect with people outside the formal meetings. For us, some of the best conversations and relationships have developed in informal settings—often simply getting together over a glass of wine. Those opportunities to connect personally are where we’ve seen a lot of relationships really begin to grow.
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