Partner Success Story: Creative Business Resources (CBR)

CBR is an HR outsourcing company providing human resources, payroll, time and attendance tracking, benefits administration, and risk management services to small to medium-sized companies in Phoenix, AZ, and throughout the Southwestern United States. With more than 23 years in service, they have established a solid reputation as an industry leader and a great place to work.

What makes you different from your competitors?

Our solution is all about quality and flexibility. It’s also all-inclusive, so it’s very cost-effective for our clients, most of whom do not have an in-house HR team. We fill that gap, giving smaller companies access to enterprise-level tools and efficiencies that help them run their companies smarter, hire and manage their employees better, reduce costs, and focus on what they do best. Plus, we’re fully hands-on with our customers, ensuring they have the support they need to succeed.

How Has Accelerent Helped Your Business?

Accelerent was instrumental in expanding our network of C-level executives and other high-quality potential referral partners.

How Much Business Have You Given During Your Time with Accelerent?

Since we joined, we have received approximately $134,000 in revenue as a direct result of our relationships with Accelerent Partners. We recently signed on a new account with a value of about $75,000.

What Advice Do You Have for Other Accelerent Partners or Prospective Accelerent Partners?

If I could offer only one piece of advice, it would be to approach each connection as an opportunity to help. This is what we’re all here for! When you work Accelerent, what you’re really doing is helping those partners expand their businesses, so it’s important work. We’re all here for the same reasons. Secondly, it’s vital to fully engage when conducting one-to-one meetings. Sometimes, the opportunities are not immediately present, but chances are they will surface when the time is right.

Are There Any Additional Ideas or Quotes You Would Like Us to Include?

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