Partner Success Story: Valve+Meter Performance Marketing, Marcia Barnes

Valve+Meter Performance Marketing uses the term “performance” to represent the tangible results they achieve for their clients.  As a full-service marketing agency that’s highly focused on growth metrics, they’ve developed successful, individualized marketing strategies for the past 20 years. By closely monitoring the performance of each campaign, they’re able to quickly adjust their strategies to optimize client ROI and achieve maximum growth.

What makes you different than your competitors?

In two decades, we’ve taken a slew of companies from $1 million to $10 million, many others from $0 to $35 million, one from $0 to $50 million, and one from $2 million to $400 million. We set realistic expectations for returns on every marketing dollar invested, and we deliver on those expectations by pulling back on what isn’t working and pushing forward what is working.

How much business have you given and received through Accelerent?

We provided more than 160 introductions in our first year alone, taking advantage of opportunities to solve clients’ issues and make ourselves look like rock stars. In return, we’ve received hundreds of introductions to date. Where we usually would expect to see 10x ROI in the B2B space, we’ve seen 50 to 70x returns through our partnerships at Accelerent.

What advice do you have for new or prospective Accelerent Partners?

Show up as the owner of your business and engage with the partners. Learn about their companies and tell them about your business. Build relationships. Open doors and help out. Take advantage of any opportunity to make a connection for a partner. Your team will follow. Accelerent is full of great partners and great business leaders, many of whom have become friends.

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