Partner Success Story: South Central A\V

Tracing their history to an 1860's-era house overlooking a bend in the Ohio River at Evansville, IN, South Central A\V had a modest beginning.

With some success in radio and creative financing, they entered both television broadcasting in the 1950’s and the Muzak franchise system in the 1960’s. South Central emerged as a leading Muzak (now Mood Media) franchise over the next few decades by providing a state-of-the-art music service and reliable customer service and technical support throughout the Midwest and southeast. Having expanded their reach to include multiple offices in more than a dozen cities around the country, SCAV has become the largest independent affiliate of Mood Media in the country. As a 3rd generation-run company, South Central A\V continues to build their reputation on remarkable service and unmatched expertise.

How Accelerent helps build business:

As an Accelerent Partner, we have received about $300K in business, half of that being in a single large project. We’ve also enjoyed helping the other Partners with our best relationships as well. Thinking back on the business that we have been able to provide to the other Partners, we’ve easily given as much as we’ve received.

What do you think has been your key to success in Accelerent?

Realizing it requires discipline, commitment and patience. Accelerent does a great job making introductions and creating a lot of opportunities to meet new connections, but you have to work at building the relationships there; just like anywhere else. A regular topic with my sales team is that you’re much more likely to get the business from someone you’ve met with eight times than you are someone you’ve met only once. It works the same way in Accelerent; people who’ve met many times naturally have more comfort, understanding and willingness to help one another.

What advice do you have for other Accelerent Partners or prospective Accelerent Partners?

Try to find good fits between people and their groups. It is better to have one person highly committed to a group than it is to have one person “checking off a box” on more than one group where they’re out of there as soon as the bell rings. Also, try to budget time before and after the meetings. I always feel I’m too busy and my schedule is too full. In retrospect, I think we would have gotten more out of our participation more quickly if I’d always made time to hang out an extra twenty minutes after each event.