3 minutes reading time (510 words)

Eliminate “Ordinary" Thinking And Master The Habit Of Excellence

Kevin Brown understands what drives organizational excellence and customer loyalty. He knows first-hand how great brands think, feel and act. He is a branding and culture expert with a career in franchise development that has spanned 30 years. In the words of Accelerent CEO Troy Peple - "Kevin, like world-class organizations, draws you in and leaves you wanting more. He doesn't just talk about The HERO Effect, he lives it." Learn more about Kevin and how you can motivate your teams to do something remarkable in our interview below.

Can You Tell Our Readers A Little About Yourself?
I began my career in sales and worked my way from the front lines in business to the executive boardroom. I believe that everyone is in sales and everyone is responsible for delivering world class service regardless of title or position. I spent nearly two decades as part of a leadership team that built a little-known family business into the #1 franchise in their industry with annual revenues exceeding $2 billion dollars. In 2017, I retired from corporate America to take my message around the world.

My clients include Accelerent, Delta Airlines, TransAmerica, Allianz, ExxonMobil, Helzberg Diamonds, State Farm, Northwestern Mutual, Bristol-Myers Squibb and Rockwell Collins. I have also been fortunate enough to be a featured keynote speaker at the President's National Prayer Breakfast CEO Forum.

What do you think is the most important quality for a business leader to have in 2017 and why?
Two things. First, true leadership begins with self-mastery. You are a leader of one or a leader of none. We reproduce what we are and unless you continue to grow, stretch and become more than you are today, you have nothing to offer those you lead. Secondly, you must be a builder of people. You build people by creating a culture where people can be the best version of themselves. A culture that feeds innovation, creativity and energy by drawing out the unique talents, gifs and abilities that reside within each person you lead.

What is the Hero Effect?
Based on my highly sought-after keynote experience, The HERO Effect is a simple philosophy that separates world class organizations and high- performance people from everybody else. The HERO Effect is a personal revelation that also holds profound implications for business. It is an insightful narrative that challenges conventional thinking and reveals a new paradigm in the world of everyday heroes.

Why do you think that The Hero Effect is so relevant to businesses and leaders in today's world?
The HERO is relevant to leaders because in today's fast-paced, hyper stressed and competitive business landscape, the great organizations of our time are focused on creating a world-class culture that drives organizational excellence and customer loyalty. The HERO Effect is about creating the right "inner condition" for people and organizations in order to deliver an "outward expression" for their brand that attracts people like a magnet.

Motivate your teams to reach beyond what is required and do something remarkable with Kevin's new book The Hero Effect: Being Your Best When It Matters Most at the link below 

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